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    <title>The Waseda Business Association</title>
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    <id>tag:wasedabusiness.org,2009-07-04:/1</id>
    <updated>2009-07-06T01:16:17Z</updated>
    
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<entry>
    <title>Prospect Theory</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/07/prospect-theory.html" />
    <id>tag:wasedabusiness.org,2009://1.76</id>

    <published>2009-07-06T01:12:59Z</published>
    <updated>2009-07-06T01:16:17Z</updated>

    <summary> Jinwen here.Prospect Theory Human decision making has many biases: there are two major components of the prospect theory. 1. Gain-Loss Utility function and flaming effect. 2. Probability-weighting function. Gain and Loss Utility Functions Q1-1 You have $200, and you...</summary>
    <author>
        <name>Satomi</name>
        
    </author>
    
        <category term="General News" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<div style="margin: 1ex;">





<div>

  <p align="justify">Jinwen here.</p><p align="justify"><font size="5" face="Century">Prospect Theory</font></p>
<p align="justify"><font size="3" face="Century">Human decision making 
has many biases: there are two major components of the prospect theory. 
<br />1. Gain-Loss Utility function and flaming effect. <br />2. Probability-weighting 
function.</font></p>
<p align="justify"><br /><font size="5" face="Century">Gain and Loss Utility 
Functions</font></p>
<p align="justify"><font size="3" face="Century">Q1-1</font></p>
<p align="justify"><font size="3" face="Century">You have $200, and 
you have an opportunity </font></p>
<ol type="1"><li><font size="3" face="Century">To get $100 for sure </font></li></ol>
<ul><p align="justify"><font size="3" face="Century">Or</font></p></ul>
<ol start="2" type="1"><li><font size="3" face="Century">To get $200 with 50% probability</font></li></ol>
<p align="justify"><font size="3" face="Century">Which one do you choose?</font> <br /><br />
</p>
<p align="justify"><font size="3" face="Century">Q1-2</font></p>
<p align="justify"><font size="3" face="Century">You have $400, and 
you have an opportunity </font></p>
<ol type="1"><li><font size="3" face="Century">To lose $100 for sure</font></li></ol>
<ul><p align="justify"><font size="3" face="Century">Or</font></p></ul>
<ol start="2" type="1"><li><font size="3" face="Century">To lose $200 with 50% probability</font></li></ol>
<p align="justify"><font size="3" face="Century">Which one do you choose?</font> <br /><br />
</p>
<p align="justify"><font size="3" face="Century">Q2-1</font></p>
<p align="justify"><font size="3" face="Century">Assume there is disease 
affecting 600 people and there were two choices:</font></p>
<ol type="1"><li><font size="3" face="Century">Program A, where 200 of 
  the 600 people will be saved.</font></li><li><font size="3" face="Century">Program B, where there is 
  30% chance that all 600 people will be saved, and 66% chance that nobody 
  will be saved.</font></li></ol>
<p align="justify"><font size="3" face="Century">Which one do you choose?</font> <br /><br />
</p>
<p align="justify"><font size="3" face="Century">Q2-2</font></p>
<p align="justify"><font size="3" face="Century">Assume there is disease 
affecting 600 people and there were two choices:</font></p>
<ol type="1"><li><font size="3" face="Century">Program A, where 400 people 
  will die.</font></li><li><font size="3" face="Century">Program B where there is 
  a 33% chance that nobody will die, and 66% chance that all 600 people 
  will die.</font></li></ol>
&nbsp;<br />
<p align="justify"><font size="3" face="Century">To the above questions, 
the majority of people choose:</font></p>
<p align="justify"><font size="3" face="Century">1 for Q1-1</font></p>
<p align="justify"><font size="3" face="Century">2 for Q1-2</font></p>
<p align="justify"><font size="3" face="Century">1 for Q2-1</font></p>
<p align="justify"><font size="3" face="Century">2 for Q2-2</font>&nbsp;<br />
</p>
<p align="justify"><font size="3" face="Century">Why?</font></p>
<p align="justify"><font size="3" face="Century">This is because of 
the Gain-Loss Utility function and flaming effect in the prospect theory.</font></p>
<p align="justify">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<font size="3" face="Century">Gain--Risk 
avoidance</font></p>
<p align="justify">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<font size="3" face="Century">Loss-- 
Risk Seeking</font> <br /><br /></p>
<p align="justify"><font size="5" face="Century">Probability Weighting 
Function</font></p>
<p align="justify"><font size="3" face="Century">Q1</font></p>
<ol type="1"><li><font size="3" face="Century">You get $400 with 80% of 
  probability and $0 with 20% of probability.</font></li><li><font size="3" face="Century">You get $300 for sure</font></li></ol>
<p align="justify"><font size="3" face="Century">Which one do you choose?</font> <br /><br />
</p>
<p align="justify"><font size="3" face="Century">Q2</font></p>
<ol type="1"><li><font size="3" face="Century">You get $400 with 20% of 
  probability and $0 with 80% of probability.</font></li><li><font size="3" face="Century">You get $300 with 25% of 
  probability and $0 with 75% of probability.</font></li></ol>
<p align="justify"><font size="3" face="Century">Which one do you choose?</font>&nbsp;<br />
</p>
<p align="justify"><font size="3" face="Century">To the above two questions, 
the majority of people choose:</font></p>
<p align="justify"><font size="3" face="Century">2 for Q1</font></p>
<p align="justify"><font size="3" face="Century">2 for Q2</font>&nbsp;<br />
</p>
<p align="justify"><font size="3" face="Century">Why?</font></p>
<p align="justify"><font size="3" face="Century">This is because of 
the Probability Weighting Function.</font></p>
<ul type="disc"><li><font size="3" face="Century">We prefer good things for 
  sure.</font></li><li><font size="3" face="Century">When the same good things 
  happen with very high probability, we underestimate our utility.</font></li><li><font size="3" face="Century">On the other hand, when 
  the same good things happen with very low probability, we overestimate 
  our utility comparing to nothing.</font></li></ul>


</div>

</div>]]>
        
    </content>
</entry>

<entry>
    <title>Waseda Marketing Forum - WWE</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/06/waseda-marketing-forum-recap---wwe.html" />
    <id>tag:wasedabusiness.org,2009://1.44</id>

    <published>2009-06-29T05:55:33Z</published>
    <updated>2009-06-29T06:05:13Z</updated>

    <summary>Dominic here. June 23 was the final Waseda Marketing Forum of the academic year, which went off with a bang with World Wrestling Entertainments (WWE) VP of East Asia Marketing, Ed Wells. Before arriving at the WWE a year and...</summary>
    <author>
        <name>Dominic Gallello</name>
        
    </author>
    
        <category term="Events" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="entertainment" label="Entertainment" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="events" label="Events" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketing" label="marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wasedamarketingforum" label="Waseda Marketing Forum" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<b>Dominic here. </b><br /><br />June 23 was the final <a href="http://wasedamarketing.com/">Waseda Marketing Forum</a> of the academic year,
which went off with a bang with <a href="http://us.wwe.com/">World Wrestling Entertainments </a>(WWE) VP
of East Asia Marketing, Ed Wells. Before arriving at the WWE a year and
a half ago, he worked at major entertainment companies like Fox,
Viacom, Nickelodean, MTV, and Disney, and is the consummate
entertainment marketer. WWE is his latest, and possibly most exciting
assignment yet. <br />

<br />The WWE has come out of a gradual transition from what many
remember as the <a href="http://en.wikipedia.org/wiki/World_Wrestling_Entertainment">World Wrestling Federation</a>, and has become a fully
integrated multimedia company with a market cap of nearly 900 million
USD. Mr. Wells presented some pretty shocking facts about the WWE's
success: they are <a href="http://en.wikipedia.org/wiki/World_Wrestling_Entertainment">publicly traded</a> company on the NYSE, they broadcast
in 145 countries in 30 languages, they are the United States' longest
running weekly episodic show, they are the #1 program on their
respective channels, and for the past three years they are the number
two searched entity on Yahoo!, behind Britney Spears and beating out
Barack Obama, even during an election season. <br />

<br />Mr. Well's presentation was entitled "Marketing to the masses in an
increasingly diversified marketplace," but what he wanted to focus on
was "marketing in the day of the incredible shrinking budget," a topic
that was perhaps more relevant and universal for the audience. He
listed three important factors for marketers to remember; creating an
emotional connection, integrating and leading, knowing your assets, and
knowing your limits. <br />

<br />Emotional Connection - As an entertainment company, their wrestling
broadcasts contain distinctive characters and storylines. The success
of a talent ( a wrestler ) is not solely judged by the wrestling
ability, but also by their ability to connect with the audience. "You
either make it pop, or you don't. If you don't you can expect to be
phased out." The ability to emotionally connect with the audience is
what makes the fans of the WWE so loyal in following their favorite
stars through different mediums, and makes them so varied in age, race,
and gender. <br />

<br />Integrating and Leading - As a multimedia entertainment company,
Mr. Wells displayed the media assets through the form of a wheel, which
listed mediums like television, magazines, pay per view, talent,
internet, mobile, etc. Every one of these mediums is an entry point for
their audience, but it is even more important to lead the audience to
go around the wheel, following the WWE through different mediums.
Leading them around the wheel has to be logical to the user. "Does it
make sense in a multinational setting?" <br />

<br />Know your assets - In the day of slashed marketing budgets knowing
what assets you can utilize is important. Agencies can be expensive.
The WWE tries to keep as much of what do in-house, from production
crews to marketing. <br />

 <br />Know your limits- The caveat. There are
people that can do things better than you, and it is essential that you
utilize their expertise. In Japan, collaboration is an important tool
to reach the market, as the WWE recently did with popular local artists to
create t-shirts promoting their brand. <br />
<br />
<i>The WWE will have a tour in Tokyo at the Budokan on July 7th and 8th. Check out their website<a href="http://japantour09.wwe.co.jp/index.html"> here</a>, tickets are still available.</i><br /><br />]]>
        
    </content>
</entry>

<entry>
    <title>Netbook Applications</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/06/netbook-applications.html" />
    <id>tag:wasedabusiness.org,2009://1.43</id>

    <published>2009-06-29T05:49:14Z</published>
    <updated>2009-06-29T05:50:59Z</updated>

    <summary><![CDATA[Michael here. There is no denying that the netbook boom, started in Fall 2007 by the ASUS Eee PC was one of the biggest computer stories of 2008.&nbsp; Many would consider 2008 the year of the netbook but 2009 promises...]]></summary>
    <author>
        <name>Dominic Gallello</name>
        
    </author>
    
        <category term="IT/Tech" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="netbooks" label="Netbooks" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tech" label="Tech" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[Michael here. <font face="Calibri" size="3"><br /></font><div style="margin: 1ex;"><div><p><font face="Calibri" size="3">There is no denying that the netbook 
boom, started in Fall 2007 by the ASUS Eee PC was one of the biggest 
computer stories of 2008.&nbsp; Many would consider 2008 the year of 
the netbook but 2009 promises to offer users even more choices than 
before.&nbsp; For those that are not in the circle of the knowing, a 
netbook is defined as a small portable laptop designed for wireless 
communication and access to the internet.&nbsp;&nbsp; It is no secret 
that these "new" machines are merely repackaged terminals of the 
past.&nbsp; Of course a few improvements have been made to increase 
battery life and usability, the sole technology dates back many years.&nbsp; 
Since most road warriors and students have invested in one of these 
low cost machines, it is probably a good time to introduce some of my 
favorite non-resource hog and free applications.&nbsp; After all the 
economy isn't great and I wasn't willing to shell out for my trusty 
MSI U100, why should my software cost more than the computer itself?&nbsp; </font></p>
<p><font face="Calibri" size="3">My Favorite Software:</font></p>
<p><font face="Calibri" size="3">Google Chrome- Although I use Firefox 
with its millions of extensions on my main computer, I have found that 
Chrome is an excellent alternative for Firefox.&nbsp; According to many 
industry tests, Chrome is the fastest most light weight browser available.&nbsp; 
Although it is only available for Windows users at the moment, a linux 
version is in the works.&nbsp; </font></p>
<p><font face="Calibri" size="3">VLC Player- Although it is still considered 
in a beta stage, VLC Player is the least bulky and offers the most codecs 
for your media needs.&nbsp; It plays just about everything.&nbsp; </font></p>
<p><font face="Calibri" size="3">Rocket Dock- A dock maximizes your 
valuable screen space on an 8 or 10 inch netbook.&nbsp; It works much 
better than short cuts and is fun to customize during boring business 
meetings.&nbsp; Rocket dock is a free alternative for object dock (a 
free version is also offered with reduced functionality).&nbsp; </font></p>
<p><font face="Calibri" size="3">Foxit Reader- It doesn't matter where 
you go Adobe's PDF is going to follow you like the plague.&nbsp; It 
may only be me but Adobe Reader crashes my netbook and sometimes even 
my gaming computer.&nbsp; The remedy for this is Foxit Reader.&nbsp; 
This light weight PDF reader is more powerful than the free Adobe Reader.&nbsp;&nbsp;&nbsp; </font></p>
<p><font face="Calibri" size="3">TeamViewer- I don't like keeping 
a million files on my netbook so I use Team Viewer (free for personal 
use) so I can access files on my home PC.&nbsp; The encryption and speed 
is the best offered on the free market.</font></p>
<p><font face="Calibri" size="3">Starcraft- All work and no play makes 
Michael a dull boy.&nbsp; Those long meetings or boring lectures need 
the destructions of siege tanks and dragoons to make life more bearable.&nbsp; 
Blizzard's hit classic is one of the best remedies.  Although the 
constant movement of the mouse may give you away, sitting in the back 
usually helps.&nbsp;&nbsp;&nbsp; </font></p>
<p><font face="Calibri" size="3">Those are the main applications I run 
on my trusty netbook.&nbsp; Now, some people may ask why I don't have 
an antivirus installed.&nbsp; It's simple, it aint worth it for a 
low power netbook.&nbsp; Careful computing does just fine.&nbsp; </font></p>
<p><font face="Calibri" size="3">That's all for now.&nbsp;&nbsp; <br /></font></p>


</div>

</div> ]]>
        
    </content>
</entry>

<entry>
    <title>Tokyo 2.0 June 2009: Language and the Web</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/06/tokyo-20-june-2009-language-and-the-web.html" />
    <id>tag:wasedabusiness.org,2009://1.40</id>

    <published>2009-06-10T04:11:32Z</published>
    <updated>2009-06-10T04:36:40Z</updated>

    <summary>Shack here. We celebrated the second anniversary of Tokyo 2.0 Monday, with the biggest meetup in the history of the event. Some of the attendance was probably due to Geeks on a Plane, Dave McClure&apos;s traveling band of VC&apos;s and...</summary>
    <author>
        <name>David</name>
        <uri>http://dshack.net</uri>
    </author>
    
        <category term="Events" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="IT/Tech" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="event" label="event" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="geeksonaplane" label="geeks on a plane" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="goap" label="goap" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="networking" label="networking" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="t2p0" label="t2p0" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tokyo20" label="tokyo 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<p><strong>Shack here.</strong> We celebrated the second anniversary of Tokyo 2.0 Monday, with the biggest meetup in the history of the event. Some of the attendance was probably due to Geeks on a Plane, Dave McClure's traveling band of VC's and innovators.</p>

<p><img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNDQ2MDcyNzUxODcmcHQ9MTI*NDYwNzI5NTM*MyZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJnQ9Jm89N2FiMTYxNTdhNGRjNGZmODk5MGQ4ZTA*M2MwY2ZjMGEmb2Y9MA==.gif" /><div style="width:425px;text-align:left" id="__ss_1345761"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/christinelu/geeks-on-a-plane-overview-1345761?type=presentation" title="Geeks On A Plane Overview">Geeks On A Plane Overview</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=geeksonaplaneoverview-090426213044-phpapp02&amp;stripped_title=geeks-on-a-plane-overview-1345761" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=geeksonaplaneoverview-090426213044-phpapp02&amp;stripped_title=geeks-on-a-plane-overview-1345761" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">Microsoft Word documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/christinelu">Christine Lu</a>.</div></div></p>

<p>There were some <a href="http://www.ustream.tv/Tokyo20/videos">great presentations</a>...</p>

<p><embed flashvars="autoplay=false" width="500" height="400" allowfullscreen="true" allowscriptaccess="always" src="http://www.ustream.tv/flash/video/1625213" type="application/x-shockwave-flash" /></p>

<p><embed flashvars="autoplay=false" width="500" height="400" allowfullscreen="true" allowscriptaccess="always" src="http://www.ustream.tv/flash/video/1625255" type="application/x-shockwave-flash" /></p>

<p><embed flashvars="autoplay=false" width="500" height="400" allowfullscreen="true" allowscriptaccess="always" src="http://www.ustream.tv/flash/video/1625173" type="application/x-shockwave-flash" /></p>

<p>...a huge crowd...</p>

<p><object width="500" height="350"> <param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Ftags%2Fgoap%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Ftags%2Fgoap%2F&amp;tags=goap&amp;jump_to=&amp;start_index="></param> <param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649"></param> <param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Ftags%2Fgoap%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Ftags%2Fgoap%2F&amp;tags=goap&amp;jump_to=&amp;start_index=" width="500" height="350"></embed></object></p>

<p>...and excellent networking, in the small amount of downtime between presentations. I met some VC's from the bay area, had some conversations about the state of venture capital and angel investment in Asia, and caught up with buddies from the Tokyo tech world. The crowd was a little bigger and louder than optimal for deep conversation, but it was still a great time.</p>

<p>Dominic and I are on the steering committee for Tokyo 2.0, and we'll be working together on the <a href="http://tokyo2point0.net">July event</a>. It's a great chance to learn something and start building a network here, so if you've got Monday, July 13th free, come on down to <a href="http://super-deluxe.com">Super Deluxe</a> at 6:30!</p>

<p>For more photos and thoughts from the event, head over to my personal blog, <a href="http://www.dshack.net/2009/06/most-epic-tokyo-20-ever.html">Shack in Japan</a>.</p>
]]>
        

    </content>
</entry>

<entry>
    <title>CFA Investment Research Japan 2009</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/06/cfa-investment-research-japan-2009.html" />
    <id>tag:wasedabusiness.org,2009://1.39</id>

    <published>2009-06-08T16:12:00Z</published>
    <updated>2009-06-08T16:25:37Z</updated>

    <summary><![CDATA[&nbsp; We heard from Daniel that an Investment Competition was taking place inter Japanese Universities. Ken attented and noted down the following key points: &nbsp; The idea is to form a team of 3 to 5 people (recommended to include...]]></summary>
    <author>
        <name>Rodrigo</name>
        
    </author>
    
        <category term="Finance" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><font face="Century" color="#000000" size="3"></font></span>&nbsp;</p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><font size="3"><font color="#000000"><span lang="EN-US"><font face="Century">We heard from Daniel that an Investment Competition was taking place inter Japanese Universities. Ken attented and noted down the following key points:</font></span></font></font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><font size="3"><font face="Century" color="#000000"><span lang="EN-US"></span></font></font>&nbsp;</p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><font size="3"><font color="#000000"><span lang="EN-US"><font face="Century">The idea is to form a team of 3 to 5 people (recommended to include a girl) to come up with a report on a company assigned for every team about the IR (Investor Relations) of the company. Last year, it was Kao(</font></span><span lang="JA" style="FONT-FAMILY: 'MS Mincho'; mso-ascii-font-family: Century; mso-hansi-font-family: Century">花王</span><span lang="EN-US"><font face="Century">).</font></span></font></font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><font size="3"><font color="#000000"><font face="Century">Each team has a mentor who gives some advice. The length of the time to talk to your mentor is limited to 6 hours.<span style="mso-spacerun: yes">&nbsp; </span></font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><o:p><font face="Century" color="#000000" size="3">&nbsp;</font></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><font face="Century" color="#000000" size="3">Schedule</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5"><span lang="EN-US"><font face="Century" color="#000000" size="3">June: They are going to decide which company we all need to write a report on.</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5"><span lang="EN-US"><font face="Century" color="#000000" size="3">July 27<sup>th</sup>: Kick Off Meeting</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5"><span lang="EN-US"><font face="Century" color="#000000" size="3">Early August: Seminars on corporate ethics and ways to analyze the company</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5"><span lang="EN-US"><font face="Century" color="#000000" size="3">September 7<sup>th</sup>: Analyst meeting</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5"><span lang="EN-US"><font face="Century" color="#000000" size="3">October 5<sup>th</sup>: Deadline for the first draft</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5"><span lang="EN-US"><font face="Century" color="#000000" size="3">October 26<sup>th</sup>: Deadline for the final draft</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5"><span lang="EN-US"><font face="Century" color="#000000" size="3">November 6<sup>th</sup>: Results</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5"><span lang="EN-US"><font face="Century" color="#000000" size="3">November 27<sup>th</sup>: Awarding ceremony and final result for <st1:country-region w:st="on"><st1:place w:st="on">Japan</st1:place></st1:country-region> competition</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5"><span lang="EN-US"><o:p><font face="Century" color="#000000" size="3">&nbsp;</font></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><font face="Century" color="#000000" size="3">You need really good Japanese proficiency to participate in this competition.<span style="mso-spacerun: yes">&nbsp; </span>You are going to be talking to your mentor (Certified CFA) and write a report in Japanese.</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><o:p><font face="Century" color="#000000" size="3">&nbsp;</font></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><font face="Century" color="#000000" size="3">Merits to participate in this competition</font></span></p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font color="#000000"><span lang="EN-US" style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><span style="mso-list: Ignore"><font size="3">l</font><span style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span lang="EN-US"><font face="Century" size="3">Get to know your mentor who actually works in the industry</font></span></font></p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font color="#000000"><span lang="EN-US" style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><span style="mso-list: Ignore"><font size="3">l</font><span style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span lang="EN-US"><font face="Century" size="3">Have a chance to cultivate your skills in financial analytical skill</font></span></font></p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font color="#000000"><span lang="EN-US" style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><span style="mso-list: Ignore"><font size="3">l</font><span style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><span lang="EN-US"><font face="Century" size="3">If you win in <st1:country-region w:st="on">Japan</st1:country-region>, you will get to go to <st1:country-region w:st="on"><st1:place w:st="on">Singapore</st1:place></st1:country-region> to participate in Asian competition in May 2010.</font></span></font></p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font face="Century" color="#000000" size="3"><span lang="EN-US"></span></font>&nbsp;</p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font face="Century" color="#000000" size="3"><span lang="EN-US">[<a href="http://www.cfainstitute.org/society/challenge/index.html">CFA Global Investment Research Challenge</a>]</span></font></p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font face="Century" color="#000000" size="3"><span lang="EN-US"></span></font>&nbsp;</p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font face="Century" color="#000000" size="3"><span lang="EN-US"></span></font>&nbsp;</p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font color="#000000"><span lang="EN-US"><font face="Century" size="3"></font></span></font>&nbsp;</p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font color="#000000"><span lang="EN-US"><font face="Century" size="3"></font></span></font>&nbsp;</p>
<p class="a" style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1"><font color="#000000"><span lang="EN-US">&nbsp;</span></font></p>]]>
        
    </content>
</entry>

<entry>
    <title>WBA Event Review - &quot;From a Geek to an Entrepreneur to a Salary man.&quot;</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/06/wba-event-review---from-a-geek-to-an-entrepreneur-to-a-salary-man.html" />
    <id>tag:wasedabusiness.org,2009://1.38</id>

    <published>2009-06-05T10:03:29Z</published>
    <updated>2009-06-05T10:43:04Z</updated>

    <summary>Matthew Skyrm from Sony Corporation&apos;s Business Strategy Division visited Waseda University on June 3rd to share his experiences of starting a company from his apartment in San Francisco 10 years ago (which eventually became Kick.com) to raising $7.2 million in...</summary>
    <author>
        <name>Satomi</name>
        
    </author>
    
        <category term="Events" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="matthewskyrm" label="Matthew Skyrm" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[Matthew Skyrm from Sony Corporation's Business Strategy Division visited Waseda University on June 3rd to share his experiences of starting a company from his apartment in San Francisco 10 years ago (which eventually became Kick.com) to raising $7.2 million in venture capital to selling it to Sony. He has spent 15 years in various internet businesses and has had management positions in Sony, Yahoo!, and Kick.com. As the title of his presentation, "From a Geek to an Entrepreneur to a Salary Man" implies, Matthew went through various phases in his career and kindly agreed to share some of the most important lessons he learned from his wide-range of experiences. 
<br><br>

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://wasedabusiness.org/assets_c/2009/06/matthewskyrm-31.html" onclick="window.open('http://wasedabusiness.org/assets_c/2009/06/matthewskyrm-31.html','popup','width=2048,height=1536,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://wasedabusiness.org/assets_c/2009/06/matthewskyrm-thumb-489x366-31.jpg" width="489" height="366" alt="matthewskyrm.jpg" class="mt-image-none" style="" /></a></span>

<br><br>
The founding of Kick.com was simply driven by Matthew's desire to find a solution to a problem he faced with having music as a great part of his life. One day in the early 90s, when Matthew was listening to Red Hot Chili Peppers on one of the first mp3 players to ever exist, he wondered when the next Red Hot Chili Peppers album was going to be released. He liked this band so much that he didn't want to risk missing out any information regarding the release of the new album. Matthew, who lived in San Francisco at that time, also started to wonder what his brother back in the east coast was listening to. How convenient would it be for a computer to remember what kind of artists you listen to and give you information related to that artist's other songs and albums as well as provide information on what kind of music people in your network listen to? Matthew told his friends about this idea and rented out an apartment in San Francisco to start developing an application that reflected these ideas. This is how Matthew became the founder of Kick.com. 
<br><br>
Kick.com's main product was the "Music Companion," a free application that provided users with information on album art, news, reviews, related artists and playlist suggestions based on an analysis of users' listening choices. Although this idea is very common today (you may notice that this application sounds a lot like I-tunes), no one had ever thought of such an application back then. Kick.com was considered to embrace the latest technology and gained popularity among its consmers and investors.
<br><br>
However, with the burst of the dotcom bubble, profits started to decline and the business was tearing apart. Matthew decided it was time to sell the company. He had two offers but chose the one that offered him more money. This way, he was fulfilling his fiduciary duties to his investors, although one of the conditions of the agreement was for him to step down as the CEO. However, the company that agreed to buy Kick.com suddenly decided not to at the last minute, leaving Matthew and his team devastated. This is when Matthew learned that <strong>there are no rules in business </strong>and that <strong>a deal is not done until the money is in your bank account</strong>. The truth is that people play tricks and sometimes you may have to be the person playing tricks on other people. Unable to do anything about the company's legal decision, Matthew called up the other company that had offered to buy Kick.com, which was his to-be employer, Sony. Sony agreed to buy Kick.com - but for half the price it had initially offered. Once again, Matthew felt that business is indeed unfair. 
<br><br>
Through Sony's acquisition of Kick.com, Matthew became an employee of Sony. Sony wanted to get rid of Kick.com and the team had to obey to their new boss. After Kick.com was dissolved, a new application similar to Kick.com was created by another party and gained popularity. The rise of a similar business model made Matthew realize<strong> the importance of timing in business</strong>. Later, Matthew moved to Sony Japan where he introduced the same concept of Kick.com to the Japanese. The Japanese liked his idea and immediately put it to use by forming a tie-up with KDDI's LISMO. The song application was created as part of LISMO and was called "Utatomo." Utatomo currently has over a million users.
<br><br>
Matthew claims he should have quit Sony and started his own Utatomo in Japan. However, because of his past experiences with Kick.com, he wanted to stick to a stable job that could ensure a roof over his family. A message that Matthew wants to emphasize here is that <strong>fear should never drive your decision. </strong>
<br><br>
Although Matthew once left Japan to work at Yahoo! in California, he returned to Japan and is now currently the Chief of product planning at Sony's Business Strategy division. He recently directed the establishment of a video-storage site.
<br><br>
Matthew's presentation was full of lessons/guidance that can be useful in our career and lifetime, such as those highlighted above. However, I sensed that the greatest lesson from his presentation was the importance of finding something you are truly passionate about and working as hard as you can to achieve that goal. Matthew claims that he was lucky enough to have his hobby turned into his career, but perhaps this can be possible for everyone. 
<br><br>
Overall, Matthew's presentation was a valuable experience that gave me insight on what the real business world is like, the hardships of creating and developing a company, and what it takes to become a true business leader.
<br><br><br>
<strong>"80 percent of success is just showing up"</strong> -- Woody Allen.]]>
        
    </content>
</entry>

<entry>
    <title>Reactions to MySpace&apos;s XShibuya Event</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/05/reactions-to-myspaces-xshibuya-event.html" />
    <id>tag:wasedabusiness.org,2009://1.32</id>

    <published>2009-05-28T01:49:29Z</published>
    <updated>2009-05-31T04:36:47Z</updated>

    <summary><![CDATA[Dominic here. Myspace&nbsp; entered the Japanese market 2 and a half year sago in November 2006, and has been moderately successful.&nbsp;However over the past years,&nbsp;it is possible to see how Myspace Japan has begun to shrink from&nbsp;when it first entered&nbsp;(with...]]></summary>
    <author>
        <name>Dominic Gallello</name>
        
    </author>
    
        <category term="Events" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="IT/Tech" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="events" label="Events" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="myspace" label="MySpace" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tech" label="Tech" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="web20" label="Web 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<b>Dominic here. </b><br /><br />Myspace&nbsp; entered the Japanese market 2 and a half year sago in November 2006, and has been moderately successful.&nbsp;However over the past years,&nbsp;it is possible to see how Myspace Japan has begun to shrink from&nbsp;when it first entered&nbsp;(with great initial investment from LA Headquarters)&nbsp;to now. I had the chance to visit them at their beautiful Shiodome office just after they arrived in Japan; they were aggressive and eager to take on the reigning Japanese champion of Mixi. 2.5 years later, they've downsized into a smaller office removed from the offshoots Shibuya, due to what they claim as `A move to integrate ourselves away from the manufactures in Shiodome to the hustle of Shibuya`, an interesting claim to make as they had once shared a building with media giants like Yahoo! Japan and Softbank. <br /><br /><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://wasedabusiness.org/assets_c/2009/05/XShibuya%20x%20Myspace-23.html" onclick="window.open('http://wasedabusiness.org/assets_c/2009/05/XShibuya x Myspace-23.html','popup','width=1920,height=1080,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://wasedabusiness.org/assets_c/2009/05/XShibuya%20x%20Myspace-thumb-540x303-23.jpg" alt="XShibuya x Myspace.jpg" class="mt-image-none" style="" width="540" height="303" /></a></span><br /><br />So, MySpace held an event last night event, entitled `コミュニティを創造するコンテンツーー注目アーティストと世界最大SNSのコラボ` to underscore how MySpace has been successful at attracting and maintaining musicians and their fans on their SNS. What was indicative of MySpaces evolution was how they continuously labeled themselves, orally and on print media, as an `Entrainment SNS`.&nbsp; The artists they featured, both painters, were Yorke and Akira Osawa, who they claimed to be the types of creative professionals using MySpace with great success. <br /><br />MySpace Promotion Director Mr. Saitou outlined the three promotion channels MySpace is using. 1) A magazine called MySpace From JP which essentially repackages online content coupled with interviews to print form, and it has achieved very moderate success according to his own account. 2) MySpace Cafes, where they have arrangements with 100 or so cafes in Japan that carry their logo, though the effectiveness of this type of promotion is harder to assess and 3) a radio program hosted by JWave called RadioxSpider.<br /><br /><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://wasedabusiness.org/assets_c/2009/05/XShibuya%20x%20Myspace%20II-26.html" onclick="window.open('http://wasedabusiness.org/assets_c/2009/05/XShibuya x Myspace II-26.html','popup','width=1920,height=1281,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://wasedabusiness.org/assets_c/2009/05/XShibuya%20x%20Myspace%20II-thumb-489x326-26.jpg" alt="XShibuya x Myspace II.jpg" class="mt-image-none" style="" width="489" height="326" /></a></span><br /><br /><br /><br /><br />Shack and I both had the impression however, that MySpace has some serious problems that it doesn't appear to recognize: <br />
<ul>
<li>Though MySpace has seen some rewards from their large investments in building communities around artists, it has left the individual user alienated as they try to navigate between different communities which are not their own. Further, MySpace has over commercialized their website to the extent that the degree of freedom to self express, which is more than most other SNSes with more relaxed HTML/CSS input, has been crushed by raging advertisements and in your face promotions of artists. </li>
<li>Mr. Saitou made one of the most horrifying comments of the night by essentially defining Web 2.0 as "the ability to get products delivered to your door really fast, like Amazon." Shack and I were in bewilderment that he worked at one of the biggest social media companies in the world without understanding the basic tenants of the industry he was a part of.&nbsp;</li>
<li>The artists did not add much value to the event, at times they would make a statement that hurt MySpaces imagine. An example was: "MySpace doesn't really effect my sales." They had a moderate attitude about the event and MySpace, which turned off much of the audience, as sleeping audience members could be spotted at any given moment. </li>
<li>The entire event held its focus more on where MySpace had come from, and hardly any talk of where it was going. A complacent attitude could be felt as statements like "I couldn't imagine something like MySpace 10 years ago" were repeated consistently. What happened to the MySpace of 2002 which was fighting vigorously like a web company should? I wonder if its organizational expansion and take over by News Corp has made it resemble a weighty, lethargic traditional media giant. <br /></li></ul>In all, the event did not reflect positively on MySpace. Users are increasingly turning away from MySpace for being messy, over-commercialized, and inattentive of users.<br /><br />You can read a more positive review of the event from XShibuya, the hosts of the<a href="http://www.xshibuya.jp/archives/59/"> event.&nbsp; <br /></a><br /><div><br /></div><div><br /></div>]]>
        
    </content>
</entry>

<entry>
    <title>Branding Failure at PepsiCo</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/05/branding-failure-at-pepsico.html" />
    <id>tag:wasedabusiness.org,2009://1.30</id>

    <published>2009-05-25T08:37:43Z</published>
    <updated>2009-05-25T09:19:11Z</updated>

    <summary>Shack here. This Blog Sits at the (Intersection of Anthropology and Economics) is one of my new favorite dailies; I feel like I&apos;ll be reading these archives for the next few days. The author, one Grant McCracken, on a recent...</summary>
    <author>
        <name>David</name>
        <uri>http://dshack.net</uri>
    </author>
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="branding" label="branding" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="communications" label="communications" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fail" label="fail" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketing" label="marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pepsico" label="pepsico" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tropicana" label="tropicana" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<p>Shack here. This Blog Sits at the (Intersection of Anthropology and Economics) is one of my new favorite dailies; I feel like I'll be reading these archives for the next few days. The author, one Grant McCracken, on a recent PepsiCo branding debacle:</p>

<blockquote>
  <p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="6a00d8341c4e2e53ef011570396118970b.jpg" src="http://wasedabusiness.org/6a00d8341c4e2e53ef011570396118970b.jpg" width="255" height="191" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></span>You've heard about the PepsiCo debacle?  It will be a case study and a cautionary tale for many years to come. </p>
  
  <p>In the apt words of Stuart Elliott,</p>
  
  <p><em>It took 24 years, but PepsiCo now has its own version of New Coke.</em></p>
  
  <p>The basic details: Sometime in 2008, PepsiCo Americas CEO Massimo d'Amore decided to rebrand the Pepsi, Gatorade, Tropicana and Mountain Dew. </p>
  
  <p>It's epic error.  It represents perhaps the largest and most cavilier destruction of brand value we will ever see.</p>
  
  <p>I want to concentrate on Tropicana.  A new Tropicana package was launched in January (package on right) to replace a package of long standing (on left).  This was then withdrawn in late February.  But not before sales had fallen 20%.  Consumers were furious. </p>
  
  <p>So what was PepsiCo thinking?  Here's Peter Arnell, the man D'Amore asked to do the Tropicana package design. </p>
  
  <p>*The objective was very, very clearly laid out.  We needed to rejuvenate, reengineer, rethink, reparticipate in popular culture.  *</p>
  
  <p>On balance, this sounds like a laudatory end.  Of course a brand should be in touch with popular culture.</p>
  
  <p>But let's look at what Peter Arnell, acting as Pepsi's unofficial Chief Culture Officer, thinks this means.   His first act of office, apparently, was to embark upon what BusinessWeek calls a "five-week world tour of trendy design houses."</p>
  
  <p>This is where he went searching for culture?  In design houses?  Dude.  A CCO is not just responsible for culture as defined by designers.  He or she is also responsible for all the rest of American culture.  And he won't find this exhaustively represented in design houses.  Indeed, the rest of American culture is, I would argue, sometimes systematically excluded from the design houses.  </p>
</blockquote>

<p>(full excellent article <a href="http://www.cultureby.com/trilogy/2009/04/tropicana-when-ccos-go-wrong.html">here</a>)</p>

<p>I find that a lot of design-house "design" has artistic merit, but takes a few generations to turn into something with both aesthetic and mass appeal. Regular consumers don't want to be challenged by their brands, they want to be comforted and affirmed. H&amp;M, Apple, and Ikea get this: they wrap little seeds of high design in intuition and accessibility. It's cool to be cool, but if your market doesn't "get" it, you've failed.</p>
]]>
        

    </content>
</entry>

<entry>
    <title>Tokyo BarCamp 2009</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/05/tokyo-barcamp-2009.html" />
    <id>tag:wasedabusiness.org,2009://1.28</id>

    <published>2009-05-18T15:09:05Z</published>
    <updated>2009-05-19T16:01:20Z</updated>

    <summary>(This is a cross-post from my personal blog)Shack here. A BarCamp is a day of intentionally free-flowing, intense, themed presentations and discussion, but Wikipedia probably does a better job explaining the ideas behind it than I do. I met up...</summary>
    <author>
        <name>David</name>
        <uri>http://dshack.net</uri>
    </author>
    
        <category term="Events" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="barcamp" label="barcamp" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="conference" label="conference" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hackerspace" label="hackerspace" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="meetup" label="meetup" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tbarcamp" label="tbarcamp" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tokyo" label="tokyo" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<p>(This is a cross-post from <a href="http://dshack.net/">my personal blog</a>)<br /></p><p><b>Shack here.</b> A <a href="http://www.barcamp.org/">BarCamp</a> is a day of intentionally free-flowing, intense, themed presentations and discussion, but Wikipedia probably does <a href="http://en.wikipedia.org/wiki/BarCamp">a better job explaining the ideas behind it</a> than I do. I met up with 94 other internet otaku, nerds, teachers, bloggers, and podcasters to talk about where the Web came from, what it is, and where it's headed.&nbsp;</p>

<p><strong>Highlights from the event:</strong></p>

<p><a href="http://fumijp.blogspot.com/2009/05/tokyobarcamp.html">Fumi</a>'s talk on Japanese geek culture </p>

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<p><a href="http://mitcho.com/blog/life/notes-from-barcamp-tokyo-2009/">Mitcho</a> presenting Ubiquity (didn't actually make the talk, but saw the slideshare presentation)</p>

<img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNDI2NjA2ODI2MzgmcHQ9MTI*MjY2MDY4OTYzMCZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJnQ9Jm89YjY5ODBiYTc4MGY*NGFkMDliZjZiY2UwZWUyY2ZiNmUmb2Y9MA==.gif" width="0" border="0" height="0" /><div style="width: 425px; text-align: left;" id="__ss_1443055"><a style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" href="http://www.slideshare.net/mitcho/ubiquity-command-the-web-with-language?type=powerpoint" title="Ubiquity: command the web with language">Ubiquity: command the web with language</a><object style="margin: 0px;" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=barcampubiquity-090515212518-phpapp01&amp;stripped_title=ubiquity-command-the-web-with-language" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=barcampubiquity-090515212518-phpapp01&amp;stripped_title=ubiquity-command-the-web-with-language" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></object><a style="left: 425px ! important; top: 0px ! important;" title="Click here to block this object with Adblock Plus" class="cifwdlhyesdqinsrapxl visible ontop" href="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=barcampubiquity-090515212518-phpapp01&amp;stripped_title=ubiquity-command-the-web-with-language"></a><a style="left: 425px ! important; top: 0px ! important;" title="Click here to block this object with Adblock Plus" class="wylrknwhuuyiseeabzay visible ontop" href="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=barcampubiquity-090515212518-phpapp01&amp;stripped_title=ubiquity-command-the-web-with-language"></a><a style="left: 425px ! important; top: 0px ! important;" title="Click here to block this object with Adblock Plus" class="wylrknwhuuyiseeabzay visible ontop" href="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=barcampubiquity-090515212518-phpapp01&amp;stripped_title=ubiquity-command-the-web-with-language"></a><a style="left: 425px ! important; top: 0px ! important;" title="Click here to block this object with Adblock Plus" class="wylrknwhuuyiseeabzay visible ontop" href="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=barcampubiquity-090515212518-phpapp01&amp;stripped_title=ubiquity-command-the-web-with-language"></a><div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;"><br /></div></div>

<p><a href="http://twitter.com/karamoon">Karamoon</a> on Security</p>

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The above are a small sampling of what was going on. Check out our space in <a href="http://vimeo.com/channels/tbarcamp">Vimeo</a> for videos of the talks, or <a href="http://www.slideshare.net/tag/tbarcamp">Slideshare</a> for the presentations.<br /><br />

<p>I led a talk on "The Transient Web." We talked about the

implications of relying on third-party services to host embedded

content, and the deceptive permanence of the web institutions we take

for granted. What happens when Flickr or YouTube don't have the money

to run their servers any more? Suddenly all the blogs linking or

embedding that content, and all the blogs that link to them, are dead

trails of broken hypertext. What happens when TinyURL goes down, and

no one knows where all the shortened URLs in our tweets are supposed<br />

to point?<br />
I guess we could maintain our own backups of all our content, keep it
on the same server as our blogs, and do regular exports, but the
economist in me says that's inefficient, and I'm just too damn lazy.
Is there a way we can collectively work on web permanence, or are we
expecting everything we create to rot away into a network of dead
links and broken scripts? We didn't really reach a conclusion, but it
was still a good discussion to have. 

</p>




<a href="http://www.flickr.com/photos/sfj/3536299906/" title="Tokyo Barcamp 2009 (B) - 22 by iMorpheus, on Flickr"><img src="http://farm4.static.flickr.com/3657/3536299906_79244c91b8.jpg" alt="Tokyo Barcamp 2009 (B) - 22" width="500" height="370" /></a>


<p></p><br /><p>Barcamp was about spontaneity, about leaving marketing at the door,<br />

about sharing and learning. It had its ups and downs, but I think it<br />

generally went off really well, and was a good base for future Japan<br />

barcamps. Big ups to Karamoon, Jim, lhupa, and all the other staff for<br />

putting the event together, as well as all our sponsors. Unsubsidized,<br />

I'm sure an all-day conference with food would be outside my student<br />

budget. </p>

<p><strong>Oh, and my pictures: </strong></p>

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<p>Want to get involved in the next BarCamp?  Run over to the already-formed planning site for <a href="http://barcamp.org/BarCamp-Tokyo2009">BarCamp Tokyo Fall 2009</a>.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Three Areas of Growth in the US Apparel Industry</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/05/three-areas-of-growth-in-the-us-apparel-industry.html" />
    <id>tag:wasedabusiness.org,2009://1.27</id>

    <published>2009-05-17T03:21:05Z</published>
    <updated>2009-05-17T03:32:11Z</updated>

    <summary>Leading marketing research company The NPD Group, Inc. has found three areas of the US apparel market that seem to be growing despite the decrease in consumer spending and decline in total apparel sales - the jeans, tights, and dresses...</summary>
    <author>
        <name>Satomi</name>
        
    </author>
    
        <category term="General News" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="fashion" label="fashion" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[Leading marketing research company The NPD Group, Inc. has found three areas of the US apparel market that seem to be growing despite the decrease in consumer spending and decline in total apparel sales - the jeans, tights, and dresses businesses. 
<BR><BR>
Jeans
<BR>
The dollar volume sales for total jeans increased 2.3% for the 3 months ending with February 2009, while the total apparel sales declined 6.3% for that same period. Premium jeans sales also increased 17% during the year 2008. "That is the time period that was the most challenging in terms of consumer spending, so any growth during that time is significant. With the newfound focus on fit by some of the commodity brands coupled with women's never ending quest for the perfect pair of jeans, the passion for denim is alive and well" said Marshal Cohen, chief industry analyst of the NPD Group. Cohen also suspects that the increase in demand for outerwear had been delayed for a year or so, creating a greater need for it during the past year.
<BR><BR>
Tights
<BR>
The dollar volume sales for tights increased 11% for the 3 months ending with February 2009 and the annual 2008 hosiery sales rose about 3%. This increase in sales is due to the consumers' change in perception of hosiery - they have finally begun to realize that leggings/stockings/tights are important and inexpensive fashion items after great efforts by the hosiery industry to attract consumers to its products. 
<BR><BR>
Dresses
<BR>
Sales of women's dresses were also up 11% for the 3 months ending with February 2009 and grew 12% in the year 2008. The popularity of dresses is due to the fact that a consumer can buy a "complete outfit" by purchasing one dress. Dresses have also been embraced by numerous magazines and celebrities, helping drive its growth. With the warmer weather approaching, sales of dresses are likely to continue increasing. 

<BR><BR>
Despite the overall decline in apparel sales, these three pockets of growth give the apparel industry some hope that fashion will lead it back on track. 

]]>
        
    </content>
</entry>

<entry>
    <title>The other side of Investment Banking job interviews</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/05/the-other-side-of-investment-banking-jobs-interview.html" />
    <id>tag:wasedabusiness.org,2009://1.25</id>

    <published>2009-05-16T16:07:22Z</published>
    <updated>2009-05-17T02:41:46Z</updated>

    <summary><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Interviews are always stressful moments, especially when it comes to interviews in investment banking. The reason is that a lot is at stake, and, the CV is not anymore an asset to extol since the interview's essence does not...]]></summary>
    <author>
        <name>Rodrigo</name>
        
    </author>
    
        <category term="Finance" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Interviews are always stressful moments, especially when it comes to interviews in investment banking. The reason is that a lot is at stake, and, the CV is not anymore an asset to extol since the interview's essence does not rely on questions about your grades, internships or university, the interviewer already knows that after the CV screening process. The main goal of the interview is to check your communication skills. One of my co-worker told me that for JP Morgan, he had to go through 5 interviews, 3 were technical knowledge checks, one was a party with all the applicants to assess their/his sociability and the last interview was a dinner with the head of the department where no work-related topic was evoked. Social skills are definitely what interviewers try to evaluate since most of the IB jobs are network-related: networking skills are a necessity. <o:p></o:p></font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><o:p><font face="Times New Roman" color="#000000" size="3">&nbsp;</font></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">Not only technical, communication and social skills are appreciated during the interview, capacities to deal with the unknown is also required. The interviewer will ask you a question to which he knows you do not have the answer, though what he looks for is how you drag the unknown domain to your perimeter of knowledge. <o:p></o:p></font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><o:p><font face="Times New Roman" color="#000000" size="3">&nbsp;</font></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">Most of IB interviews end with finance enigmas, which are in fact common enigmas. My IT friend developing/testing the automaton's trading strategies in the trading room of the BNP Paribas Tokyo told me that after his 3<sup>rd</sup> interview, his last questions were the two following riddles: <o:p></o:p></font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><i style="mso-bidi-font-style: normal"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">"You have a big cube, composed of little cubes, 10 on each edge, therefore 10^3 cubes in total. If the big cube is dipped into paint, how many little cubes are painted, regardless of the number a painted faces the small cube has ?"<o:p></o:p></font></font></font></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">The second riddle he was asked was:<o:p></o:p></font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><i style="mso-bidi-font-style: normal"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">"There are three 3 envelopes on the table, one contains your contract and two are empty. You do not know which envelopes are empty but I (interviewer) know, you have to find your contract. After you chose one envelope, I will remove one empty envelope from the table. I will then give you the choice to exchange your envelope with the one on the table or to keep your first choice. Will you chose to change or not?"<o:p></o:p></font></font></font></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">Some of the enigmas are famous, the one previously cited can be found in&nbsp;<em>21,</em> the MIT blackjack-hacker's movie.&nbsp;An other IB riddle can be found in Die Hard 3:<o:p></o:p></font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><i style="mso-bidi-font-style: normal"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">"You have a jug of 3L and one of 5L. You need exactly 4L, how do you do it?"<o:p></o:p></font></font></font></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">Another famous riddle, frequently asked in IB interviews is:<o:p></o:p></font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><i style="mso-bidi-font-style: normal"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">"There are 9 balls: 8 having the same weight and 1 heavier than the others. How can you determine which is the heavy ball by using only twice a pair of scales?"<o:p></o:p></font></font></font></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">You can find more IB riddles in the attached e-book called <i style="mso-bidi-font-style: normal"><a href="http://morgen.rose.free.fr/Heard%20on%20The%20Street%20-%20Quantitative%20Questions%20from%20Wall%20Street%20Job%20Interviews%20-%209thEdition.pdf">Heard on the street: quantitative questions from Wall Street job interviews</a></i> which Chapter 1 is full of. The rest of the book is very interesting but&nbsp;too&nbsp;more mathematical/statistical.&nbsp;<o:p></o:p></font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><o:p><font face="Times New Roman" color="#000000" size="3">&nbsp;</font></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">So, if it is too late to work on your background to reach a top IB, you can still work on your riddle's skills ;)</font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font size="3"><font color="#000000"><font face="Times New Roman">&nbsp;<o:p></o:p></font></font></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><o:p><font face="Times New Roman" color="#000000" size="3">&nbsp;</font></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><font size="3"><font color="#000000"><span lang="EN-GB" style="FONT-FAMILY: 'Old English Text MT'; mso-ansi-language: EN-GB">G</span><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font face="Times New Roman">uillaume<o:p></o:p></font></span></font></font></p>]]>
        
    </content>
</entry>

<entry>
    <title>Fashion for Charity </title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/05/fashion-for-charity.html" />
    <id>tag:wasedabusiness.org,2009://1.24</id>

    <published>2009-05-14T02:59:17Z</published>
    <updated>2009-05-15T06:17:16Z</updated>

    <summary>Dominic here. Fashion makes you feel good. Paolo Nutini got it right: &quot;Hey, I put some new shoes on, and suddenly everything is right.&quot; The past five years has seen an explosion of feel good fashion in the form of...</summary>
    <author>
        <name>Dominic Gallello</name>
        
    </author>
    
        <category term="General News" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="fashion" label="Fashion" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nonprofit" label="Non-profit" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<font size="2"><span style="font-family: Verdana;"></span></font><font size="2"><span style="font-family: Verdana;"></span><b style="font-family: Verdana;">Dominic here. </b><br style="font-family: Verdana;" />
<br style="font-family: Verdana;" />
<span style="font-family: Verdana;">
Fashion makes you feel good. Paolo Nutini got it right: </span></font>
<font style="font-family: Verdana;" face="Verdana" size="2">"Hey, I put some new shoes on, and suddenly everything is right." The past five years has seen an
explosion of feel good fashion in the form of charitable fashion, the
most familiar being<a href="http://www.joinred.com/Home.aspx"> Product Red</a>. Started by U2 front man Bono, Product Red partners with
major companies like Gap, Emporio Armani, and Converse to produce
popular and instantly <a href="http://www.joinred.com/Shop.aspx">recognizable products. </a><br />
<br />
The idea is quite simple, put a small premium on fashion goods, put a design representing the charity, give a
portion of the profit to charity, and let the customer peacock their
recent contribution to society. </font><font size="2"><span style="font-family: Verdana;">The
"charity factor" allows the customer to feel a diminished sense of
purchase-guilt while on retail therapy. <a href="http://www.goodwithmoney.co.uk/assets/Uploads/Documents/ECR_2008_Web.pdf">Ethical consumerism</a> studies have demonstrated that customers are willing to buy products for a
premium if they believe the product was ethically produced, under fair
trade regulations for example. </span><br style="font-family: Verdana;" />
<br style="font-family: Verdana;" />
<span style="font-family: Verdana;">Some
non-profit fashion brands have begun to emerge like <a href="http://www.twloha.com/">To Write Love On
Her Arms</a> in the United States, as they are a great way to raise money
for charity. TWLOHA aims to raise money and awareness for those </span><span style="font-family: Verdana;" class="important">
struggling with depression, addiction, self-injury and suicide, and has
gained such momentum in the United States over the past five years that
major bands like Paramore, Switchfoot, and Underoath regularly promote
and wear thier shirts during concerts. The key to their success, and
with the success of any fashion-for-charity product, is the recognizable <a href="http://www.zambooie.com/twloha/">design.</a> People want to not only donate, but show their
contribution to charity.<br /><br /></span><span style="font-family: Verdana;">H&amp;M, having recently touched down in Japan, is even
signing on celebrities like Katy Perry, Estelle, Robyn, Tokio Hotel,
Dita Von Teese, N.E.R.D and Yoko Ono for their latest charity campaign,
"<a href="http://www.hm.com/ca/press/pressreleases/fashion__prfashion.nhtml">Fashion Against Aids.</a>" 25% of the sales from this campaign will be
donated to HIV/AIDS awareness programs for children, starting May 28th.
</span><br style="font-family: Verdana;" />
<br style="font-family: Verdana;" />
<span style="font-family: Verdana;">
The benifits for charitable organisations in raising awareness is extremely beneficial.</span><br style="font-family: Verdana;" />
<br style="font-family: Verdana;" />
<span style="font-family: Verdana;">
<i>"H&amp;M and Fashion Against AIDS are so important to us because we
could never reach so many young people on our own. AIDS is still very
much a subject that's vitally important today. People build
their attitude towards their sex lives when they're very young, so it's
important for them to realize that safe sex is a vital part of that as
early as possible." Ninette Murk, founder, Designers Against AIDS.</i></span><br style="font-family: Verdana;" />
<br style="font-family: Verdana;" />
<span style="font-family: Verdana;">
For
those in Tokyo, Katy Perry will appear in an explusive performance in
one of the H&amp;M stores to launch Fashion Against Aids, and will be
broadcast on hm.com live at 1pm CET.<br /><br /></span></font><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://wasedabusiness.org/assets_c/2009/05/katy-perry-hm-x-faa-sm-12.html" onclick="window.open('http://wasedabusiness.org/assets_c/2009/05/katy-perry-hm-x-faa-sm-12.html','popup','width=500,height=309,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://wasedabusiness.org/assets_c/2009/05/katy-perry-hm-x-faa-sm-thumb-489x302-12.jpg" alt="Katy Perry Fashion Against Aids" class="mt-image-none" style="" height="302" width="489" /></a></span><font size="2"><span style="font-family: Verdana;">&nbsp;</span><br style="font-family: Verdana;" />
<span style="font-family: Verdana;"></span><br style="font-family: Verdana;" />
</font>






 ]]>
        
    </content>
</entry>

<entry>
    <title>JIB TV: Japanese Television, Anywhere in the World</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/05/jib-tv-japanese-television-anywhere-in-the-world.html" />
    <id>tag:wasedabusiness.org,2009://1.21</id>

    <published>2009-05-11T06:13:15Z</published>
    <updated>2009-05-11T06:26:56Z</updated>

    <summary>JIB (Japan International Broadcasting) TV is a venture to stream Japanese television to the rest of the world. The concept may seem odd at first- most programming in Japan is in Japanese, and most people outside of Japan don&apos;t speak...</summary>
    <author>
        <name>David</name>
        <uri>http://dshack.net</uri>
    </author>
    
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[JIB (Japan International Broadcasting) TV is a venture to stream Japanese television to the rest of the world. The concept may seem odd at first- most programming in Japan is in Japanese, and most people outside of Japan don't speak the language- but NHK has a fair amount of English programming, and plans are in the works to translate more of its Japanese shows. <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.nhk.or.jp/nhkworld/');" href="http://www.nhk.or.jp/nhkworld/">NHK</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.ntt.com/index-e.html');" href="http://www.ntt.com/index-e.html">NTT Communications</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.microsoft.com');" href="http://www.microsoft.com/">Microsoft</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/company.tv-asahi.co.jp/e/');" href="http://company.tv-asahi.co.jp/e/">TV-Asahi</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.tbs.co.jp/eng/');" href="http://www.tbs.co.jp/eng/">TBS</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.ntv.co.jp/english/');" href="http://www.ntv.co.jp/english/">NTV</a> and <a onclick="javascript:pageTracker._trackPageview('/outgoing/wwwz.fujitv.co.jp/en');" href="http://wwwz.fujitv.co.jp/en">Fuji-TV</a> have all contributed to the project.<em><br /><br /></em><blockquote><p>This project is rooted from the idea of former NHK chairman <em>Keiji Shima</em>, that intends to build up a worldwide 24-hour TV channel in association with <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.bbc.co.uk');" href="http://www.bbc.co.uk/">BBC</a> and <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.abc.com');" href="http://www.abc.com/">ABC</a>, but he resigned the position because of impeachment scandal and died before he complete what he has thought.</p><p>Inspired by brand new 24-hour international channels like <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.france24.com/en/');" href="http://www.france24.com/en/">France 24</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.dw-world.de/english');" href="http://www.dw-world.de/english">Deutsche Welle</a> and  <a onclick="javascript:pageTracker._trackPageview('/outgoing/english.aljazeera.net/');" href="http://english.aljazeera.net/">Aljazeera English service</a>,
Japanese government and the ruling party have demanded to set up more
substantial information resources to let the world know more about
Japan in order to gain the country's presence in international
communities.</p></blockquote><p>(<a href="http://asiajin.com/blog/2009/05/02/japanese-broadcasters-jointly-launch-24hr-intl-tv-channel/">Asiajin</a>)</p><p>There's one odd aspect to JIB TV: you can't get it in Japan! Due to licensing restrictions, anyone connecting to the site from a Japanese IP address will be unable to access the programming. There are <a href="http://proxy.org/">workarounds</a>, of course, but for the <a href="http://www.jref.com/society/foreigners_in_japan.shtml">over 2 million foreigner</a>s living in Japan, not being able to see English programming their friends at home can is likely to be frustrating.<br /></p>]]>
        
    </content>
</entry>

<entry>
    <title>A Leap Towards Web 3.0 - Wolfram Alpha</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/05/a-leap-towards-web-30---wolfram-alpha.html" />
    <id>tag:wasedabusiness.org,2009://1.20</id>

    <published>2009-05-04T04:50:51Z</published>
    <updated>2009-05-11T06:54:38Z</updated>

    <summary>Dominic here.In tech, people always have their eyes peeled for the next big thing. Many see the potential for the latest internet revolution with the expected release of Wolfram Alpha, sometime this month. Wolfram Alpha dubs itself the computational knowledge...</summary>
    <author>
        <name>Dominic Gallello</name>
        
    </author>
    
        <category term="IT/Tech" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="tech" label="Tech" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="web30" label="Web 3.0" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wolfram" label="Wolfram" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<b>Dominic here.<br /></b><br />In tech, people always have their eyes
peeled for the next big thing. Many see the potential for the latest
internet revolution with the expected release of <a href="http://www.wolframalpha.com/">Wolfram Alpha</a>,
sometime this month. Wolfram Alpha dubs itself the computational
knowledge engine, an extension and evelotion of the past decade`s
search engine. <br /><br />With Google`s search engine, we were able to
search the internet for webpages relevant to our queries. Information
became accessible, but Wolframs hyperintelligent search engine takes
the next step by making the information tailored. Wolfram understands
questions, and is able to deliver grammtically correct, analyzed
information back to the user. These characteristics are similar to what
many theorized what web 3.0, or <a href="http://en.wikipedia.org/wiki/Semantic_Web">the semantic web</a>, would look like. <br /><br />Users
can enter questions like "How tall is Mount Everst" and recieve not
only a direct answer, but an organized array of related information
such as maps of nearby towns and surrounding mountains. Of course, it
comes coupled with visual aids like charts and graphs. The real power
of Wolfram is its ability to function even under more difficult
queries. <br /><br /><i><font style="font-size: 1.25em;">&nbsp;</font></i><font style="font-size: 0.8em;"><i><font style="font-size: 1.25em;">"If you ask it to compare the height of Mount Everest to the length of
the Golden Gate Bridge, it will tell you. Or ask what the weather was
like in London on the day John F Kennedy was assassinated, it will
cross-check and provide the answer. Ask it about D sharp major, it will
play the scale. Type in "10 flips for four heads" and it will guess
that you need to know the probability of coin-tossing. If you want to
know when the next solar eclipse over Chicago is, or the exact current
location of the International Space Station, it can work it out." - Dr. Stephen Wolfram</font></i><br /></font><br />The
broader implications of this revoluitionary search engine beyond
becoming a powerful tool for students to do research papers is a
paradigm shift in the way people interact with the web. Web 3.0 will
allow the internet to respond to questions like "I want to see a funny
movie and go for burritos afterwards". In the Google era, this would
mean laboriously checking out times on Toho Cinemas <a href="http://hlo.tohotheater.jp/net/schedule/009/TNPI2000J01.do">time table</a>, and looking through <a href="http://www.google.com/#hl=en&amp;q=mexican+food+tokyo&amp;btnG=Google+Search&amp;fp=KqtEvp1-d7s">google for a resteraunt</a>.
Web 3.0 will be able to do this automatically, and based on our
location, preferences and history will be able to compile and present a
list of options. (Go see Burn After Reading and try Akasakas Junkadelic
Resteraunt). Perhaps Web 3.0 will even book our tickets and make a
reservation for us.<br />&nbsp;&nbsp; <br />To take a look at Dr. Wolframs showcase of Wolfram Alpha at Harvard University, <a href="http://www.youtube.com/watch?v=5TIOH80Qg7Q">click here</a>. <br /><br /><br /><br />  ]]>
        
    </content>
</entry>

<entry>
    <title>March/April 2009, Bear market rally or bull market?</title>
    <link rel="alternate" type="text/html" href="http://wasedabusiness.org/2009/05/marchapril-bear-market-rally-or-bull-market.html" />
    <id>tag:wasedabusiness.org,2009://1.19</id>

    <published>2009-05-04T03:33:52Z</published>
    <updated>2009-05-11T07:57:26Z</updated>

    <summary>Skip if familiar with financial terms. If you are not familiar with financial terms, read my short glossary of the key concepts I used in the article: - Bear market: fall of the stock market as a long-term trend. -...</summary>
    <author>
        <name>Rodrigo</name>
        
    </author>
    
        <category term="Finance" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://wasedabusiness.org/">
        <![CDATA[<p><em>Skip if familiar with financial terms. If you are not familiar with financial terms, read my short glossary of the key concepts I used in the article:<br />
-          Bear market: fall of the stock market as a long-term trend.<br />
-          Bull Market: rise of the stock market as a LT trend<br />
-          Secondary trend: opposite short-term trend within long-term trend<br />
-          Bear market rally: secondary trend in a bear market, meaning temporary recovery in a bear market.<br />
-          MSCI / S&P500: Morgan Stanley index and Standard and Poor's 500 index are both indices displaying a general trend of the equity market.<br />
For a more <a href="http://en.wikipedia.org/wiki/Market_trends">detailed explanation</a></em><br />
_____________________________________________________________________________________________<br />
 <br />
 <br />
Guillaume here. What is the current financial and economic situation? Is March-April a stabilizing recovery? Since the subprime crisis, recoveries have given the same hopes, however since the very end of October 2007, the MSCI World TR has declined by more than 57%, taking into account the latest recovery in the equity market (thanks to the global emerging market, +14,4% in march, the only positive equity market in YTD2009 with +0,9%) impacting S&P500 with a rise of 30% in six weeks. Even though this latest recovery seems like the end of recession, taking a look to previous recoveries might propose a second thought about the nature of the current recovery. Since October 2007, there have been four major recoveries:<br />
-          Mid March to mid May 2008: +14%<br />
-          End October to Beginning November2008: +21% <br />
-          End November to Beginning January 2009: +24%<br />
-          Beginning March to mid April 2009: +28%<br />
The latest and actual recovery arises the hope of a long-term bull market when some believe in a bear market rally. However, the bull market requires features that are partially non visible for the moment. Indeed to talk about a bull market, once must acknowledge: market recovery, government policy, asset valuations, investor sentiment, credit extension, earnings growth and economic growth. The last three factors have not yet reached a level corresponding to a long-term recovery, for the actual recovery of April 2009. The shadow of recession still displays rising unemployment (nonfarm payrolls shed 663,000 workers in April, according to a Dow Jones Newswires survey) and decreasing consumption proportionally to increasing savings, credit uncertainty. Despite a positive approach of the 7 factors while still being negative, especially credits, growth and earnings, some of them are tagging along with the hope of a bull market such as the investor's propensity to invest. Not enough data has been gathered to state the trend but the present recovery might also be a secondary trend even though those bear market rallies can last for some time such as the one after the Tech bubble in 01-02. Another point that might comfort us in our secondary trend perspective is the unhealthiness of bonds besides high yields (impacted by the diminishing central banks' rates: US 0.25% - EU 1.25 - Japan 0.10% as of April 09) and property securities (which lost 30% last quarter). Indeed, if the bear market rally was a 3 stage process - where stage 1 would be the general depression feeling, stage 2 the acknowledgement of a bear market rally and stage 3 rush before the recovery ends - the chief investment strategist from Q1 publishing believes we are in stage 2: "It looks like we're in Stage 2. There are just too many non-believers out there right now, too much money on the sidelines yet to come back into the market, and there has been no build up of false confidence which precedes most market declines". Bear market rally or bull market, the impression of recovery is strengthen when even US Junk bonds gain 9.7% in April, investor's confidence is soaring. Only time will determine the trend, though some believe in a real recovery this time, as it can be denoted in this Interesting note quoted from Viewpoint magazine April 2009: " And finally, will the last bear that leave the building please switch off the lights - the bulls are quickest out of the blocks when the market is at its darkest ..."<br />
 <br />
_____________________________________________________________________________________________<br />
<em>Sources: <br />
www.imf.org/external/pubs/ft/weo/2009/01/index.htm<br />
www.wsj.com: Global stock rally is the strongest since 1991, May 1st 2009 <br />
www.wsj.com: Stock start month with modest gain May 2nd 2009<br />
Q1 Publishing, Three stages of stock bear market rally, April 20th 2009<br />
Viewpoint Magazine, Focus - March 2009 Review, April 2009</em></p>]]>
        <![CDATA[<p><br />
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    </content>
</entry>

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