Prospect Theory

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Jinwen here.

Prospect Theory

Human decision making has many biases: there are two major components of the prospect theory.
1. Gain-Loss Utility function and flaming effect.
2. Probability-weighting function.


Gain and Loss Utility Functions

Q1-1

You have $200, and you have an opportunity

  1. To get $100 for sure

    Or

  1. To get $200 with 50% probability

Which one do you choose?

Q1-2

You have $400, and you have an opportunity

  1. To lose $100 for sure

    Or

  1. To lose $200 with 50% probability

Which one do you choose?

Q2-1

Assume there is disease affecting 600 people and there were two choices:

  1. Program A, where 200 of the 600 people will be saved.
  2. Program B, where there is 30% chance that all 600 people will be saved, and 66% chance that nobody will be saved.

Which one do you choose?

Q2-2

Assume there is disease affecting 600 people and there were two choices:

  1. Program A, where 400 people will die.
  2. Program B where there is a 33% chance that nobody will die, and 66% chance that all 600 people will die.
 

To the above questions, the majority of people choose:

1 for Q1-1

2 for Q1-2

1 for Q2-1

2 for Q2-2 

Why?

This is because of the Gain-Loss Utility function and flaming effect in the prospect theory.

       Gain--Risk avoidance

       Loss-- Risk Seeking

Probability Weighting Function

Q1

  1. You get $400 with 80% of probability and $0 with 20% of probability.
  2. You get $300 for sure

Which one do you choose?

Q2

  1. You get $400 with 20% of probability and $0 with 80% of probability.
  2. You get $300 with 25% of probability and $0 with 75% of probability.

Which one do you choose? 

To the above two questions, the majority of people choose:

2 for Q1

2 for Q2 

Why?

This is because of the Probability Weighting Function.

  • We prefer good things for sure.
  • When the same good things happen with very high probability, we underestimate our utility.
  • On the other hand, when the same good things happen with very low probability, we overestimate our utility comparing to nothing.

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