April 2009 Archives

The Pigs' Pandemic

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The World Health Organization (WHO) raised its pandemic alert for the Swine Flu from phase 4 to phase 5 this morning - in other words, the world is but one step away from a world-wide pandemic.

The Swine Flu (technically called the 2009 H1N1), which was first detected in Mexico, is a hybrid of swine, avian, and human strains.  Originally a respiratory disease for pigs, it has mutated so that it can be passed from human to human easily.  No vaccine has yet been developed for it to this stage.  Countries in which cases of the Swine Flu has been verified include the United States, Mexico, Canada, Spain, United Kingdom, Germany, New Zealand, Israel, Austria, Peru, and Switzerland, with a total of 8 deaths have been caused up till now.

No better example illustrates this Flu's potential harm than WHO's urgent adjustments to its pandemic level.  The WHO has raised the pandemic alert from phase 3 to phase 5 during the past 4 days - from predominantly animal infections to widespread human infection.  The WHO categorizes its pandemic alerts as follows:

  • Phase 1: No viruses circulating among animals have been reported to cause infections in humans.
  • Phase 2: An animal influenza virus circulating among domesticated or wild animals is known to have caused infection in humans, and is therefore considered a potential pandemic threat.
  • Phase 3: An animal or human-animal influenza reassortant virus has cause sporadic cases or small clusters of disease in people, but has not resulted in human-to-human transmission sufficient to sustain community-level outbreaks.
  • Phase 4: Verified human-to-human transmission of an animal or human-animal influenza reassortant virus able to cause "community-level outbreaks".
  • Phase 5: Human-to-human spread of the virus into at least two countries in one WHO region.  Seen as a strong signal that a pandemic is imminent and that the time to finalize the organization, communication, and implementation of the planned mitigation measures is short.
  • Phase 6: The pandemic phase, characterized by community level outbreaks in at least one other country in a different WHO region in addition to the criteria defined in Phase 5.  Designation of this phase will indicate that a global pandemic is under way.
    (Taken from the WHO Official Website: http://www.who.int/csr/disease/avian_influenza/phase/en/index.html)

Reading the increasingly frightening news regarding the Swine Flu reminds me of what Hong Kong was like 6 years ago - when SARS ravaged the city and killed approximately 300 people, including patients and their doctors and nurses alike.  I remember the panic - SARS was getting out of control, and supermarkets started going out of stock as people were rushing to buy food.  Masks were completely sold out within the first few days, and we all spent weeks wearing masks to school before the Government ordered for the closing down of all schools in Hong Kong.  During those few weeks before the less-than-welcome holiday, we had to take our own temperature every single day before going to school to make sure none of us had a fever.  No one dared to go out from their houses those few weeks - if we did, we wore 3M's N95 masks, which had been designed for doctors for use during operations.  Residents of an entire apartment building were moved to the countryside since traces of SARS was found to have been flushed throughout the building through the sewage pipes, and one hospital was completely sealed off due to the outbreak of SARS there, and no one was allowed in or out.

And now, with the Swine Flu as an imminent threat, masks are on demand again.  I, personally - having lived through the SARS period, have been stocking up on masks and food.  Due to my experiences, perhaps I can offer some points where protecting yourselves from the Flu is concerned:

  • Always bring as mask with you, and wear it if possible - Depending on the stage your country is in, wearing a mask at all times might be a must.  However, if the situation is not overly bad, bringing one around and wearing it when someone coughs and you can't move away from them (i.e. in the train) would be a very good idea.
  • 3M's N95 masks are the safest, especially in crowded places - Although they tend to make you feel stuffy and relatively difficult to breathe, they are undoubtedly the best choice when it comes to protecting yourself from possible diseases circulating around in the air.  Of course, normal masks in convenience stores will suffice in places where there aren't an overly large number of people - but in crowded places such as schools and popular districts such as Shibuya, wearing an N95 mask would be a better choice.
  • Always wash your hands, and bring disinfectant swipes / gel with you at all times - In situations such as now where there is a high possibility of a pandemic threat, bringing disinfectant swipes or gel will allow you to clean your hands immediately, whether it be after you finish visiting a crowded area or before eating your food.  Human-to-human infection travels largely through touch - there could be remains of the disease or germs sitting right on the handle you were holding on to in the train.
  • 1-99 Bleach-Water Ratio - This was a ratio promoted by the government in Hong Kong during the SARS period: When cleaning your house, wipe everything with a 1-99 Bleach-Water ratio liquid.  Bleach contains extremely strong chemicals - pure bleach is strongly discouraged, as it can be harmful to our skin and health, thus the 1-99 ratio.
  • Sleep early, drink alot of water, and stay healthy - Despite the apparent trend that alot of the victims of the Swine Flu are otherwise healthy and young people, it is a good idea to keep ourselves in a fit shape, ready to fight the Flu should we encounter it.

Recap from the Waseda Marketing Forum

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Dominic here.

The Waseda Marketing Forum is a monthly event for graduate students and industry professionals organized by Professor Kenneth Grossberg of the Waseda Business School, The latest forum, held on April 23rd, featured Charles Nikiel, VP Japan Marketing for salesforce.com, a cloud computing and on-demand customer relationship management (CRM) company. The presentation was entitled "marketing disruptive information", and highlighted the marketing strategy salesforce.com used to become a billion dollar company in 10 years.

Mr. Nikiel stated that salesforce.com's astonishing rise has come from its ability to deliver a comprehensive, scalable and web-based IT infrastructure to businesses. He argued that the current IT industry is a hairball of inefficient and complicated pieces, including software ($327 billion industry), hardware ($562 billion), and services ($587 billion).

Salesforce.com takes all the IT requirements of a company into the cloud, accessible from any location with an internet connection and a web browser. With transparent security and easy accessibility, salesforce.com allows companies to do what they do best: innovate and deliver fantastic products.

Charles Nikiels Marketing Plays

1.    Create a story for the audience; use a protagonist (cloud computing) an antagonist (software) and have a plot that reads like a traditional comic book.
2.    Talk about the big picture: Although Google is in the search business, its mission is to organize the information of the world. Though salesforce.com is in the CRM industry, it declares the end of software.
3.    Use metaphors: "Software is like a well, where you had to go to your own backyard and work for your water. Cloud computing is like your faucet; water is delivered to you from a centralized system and is easy to access."
4.    Make the event big. Think Macworld. Salesforce.com recently held an event for 9000 developers and customers.
5.    Differentiate your brand.
6.    Challenge the leader: When you're on the bottom, talk only about the number one competitor. When you're number one don't talk about anyone else other than yourself.
7.    Let tactics dictate strategy
8.    Find a mixed marketing strategy that works. Keep trying until you find a strategy that works.
9.    Make every employee a key player: be sure that they understand the overall objectives of the company, and allow them to see the big picture.
10.    Always be relevant.

Attended by: Dominic and Guillaume



Teaching English in Tokyo

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Looking for a quick way to earn a decent amount of money?

 

There are many companies/schools that hire English-speaking college students to teach English to Japanese children and adults. I myself have been working at a company called Catal (www.catal.jp) for over a year and a half now. Catal hires bilingual Japanese students from universities such as Waseda, Keio, ICU, and Sophia, and assigns them students to teach in either the Catal classrooms (located in both Shibuya/Jiyugaoka) or the students' homes. Some teachers are also asked to teach adults - in such cases, the teacher must visit his or her student's office. By working at Catal, I've had the opportunity to teach English to children of all ages, the Manager of Sales at Lehman Brothers (until it went bankrupt, of course!), and the President of Itoh Music Company. Teaching English is not only a good way to earn a lot of money in a short period of time (Catal pays teachers 2000 or 2500yen/hr for teaching children (depends on how many children you teach at one time) / 3000yen/hr for teaching adults) but also a good way to improve your own linguistic/communication skills. You can apply to Catal by visiting the website but please let me know if you have any other questions!

 

Gaba also offers English teaching jobs to Japanese college students

www.gaba.jp

 

If you are not Japanese and want an English teaching job, visit:

http://www.findstudents.net/

 

-Entry by Satomi

 

Shack here. Would you rather be a plumber or an actor? A lawyer or a blogger? There are obviously a ton of differences between the two, but a very fundamental one is the fact that actors and bloggers are scalable jobs, whereas lawyers and plumbers are not. Ben Casanocha, the 20-year-old writer, blogger, CEO, and wunderkind, has a great post on this:

Professions where you are paid by the hour are not scalable. A prostitute who charges $100 an hour only has 24 hours in a day. At some point, she will hit a ceiling on her earnings. Similarly, dentists, lawyers, contractors, bakers, and consultants can see only so many clients at a time.

By contrast, scalable professions allow you to make more money without an equivalent increase in labor / time. An author writes a book one time and his effort is the (basically) the same whether he sells 500 or 500,000 copies. A Hollywood actress need not show up at every screening of her movie to make money off it.

Career experts generally favor scalable professions.

Nassim Taleb, in The Black Swan: The Impact of the Highly Improbable, offers the opposite advice: pick a profession that is not scalable.

A scalable profession is good only if you are successful; they are more competitive, produce monstrous inequalities, and are far more random with huge disparities between efforts and rewards -- a few can take a large share of the pie, leaving others out entirely at no fault of their own.

One category of profession is driven by the mediocre, the average, and the middle-of-the-road. In it, the mediocre is collectively consequential. The other has either giants or dwarves -- more precisely, a very small number of giants and a huge number of dwarves.

Full post @ Ben Casanocha: The Blog.

Ben doesn't leave much to be said about scalability, but I find myself thinking that we make a similar gamble when we choose how much to specialize in our careers. Intense single-subject study, such as dentistry, nuclear engineering, or academics, provides job security and comparatively high wages, but requires a high initial investment of time and money, as well as the ability to develop your skills to a given, arbitrary level (to pass a certification board, bar exam, dissertation review, etc). Generalist fields such as the liberal arts give graduates a wide range of opportunities, but also a large amount of competition. Yes, you might make do great in human resources, marketing, or business development for that cool tech firm in Silicon Valley, but so would 1,000 other guys graduating with you.

The difference in generalist versus specialist career paths is the certainty of the skill required to achieve your goals. If you want to become a doctor, tenured professor, or electrician, you'll have an approximate idea of how hard it is before going in. You may misjudge your ability to pass a particular test or certifying agency, but the facts on that test or certifying agency are probably more or less public.

There's no book to study to join the publishing industry, no marketing bar exam. You get generalist jobs because of likability and results. Sound similar to a category above? Yup, getting a liberal arts BA is a lot like trying to make it as a writer, actor, blogger, or other scalable career. You may be paid by the hour rather than in royalties, but your job still depends highly on how much you stand out and how much people like you.

That said, the wage differential for liberal arts grads is much smaller than that of actors or authors. A English degree may be riskier than an accounting degree or plumbers' certification, but it's still a pretty small risk spread compared to performing, royalty, or pageview-powered jobs. The spread shrinks even less for bilingual students in Japan; our ability to teach English and translate brings the minimum post-graduate salary we can expect up by a factor of two to three. Liberal arts schools are a pretty good mix of risk and payout, and the flexibility of the education insures against a particular industry being outsourced or robotized.

Recap From The Latest Tokyo Events

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Dominic here.

David Shackelford and I have been making our rounds at the latest events from the business world. Here is a recap of the latest two.

The Pink Slip Party (April 14) This party at Roppongi's Heartland Bar was organized by Shoichiro Minami, a former Morgan Stanley banker and now the CEO of BizReach, a career counseling firm. Invitations were sent to those recently laid off by finance companies and in the market for jobs paying 100K USD and up. The venue was swarmed with TV crews and headhunters, all looking to mingle and talk with the recently unemployed. The people I spoke with were delightfully sociable and intellgient, though a tinge of desperation could be seen as they were hard pressed to find work in an economic recession. All were acutely aware that they had been riding a financial bubble, but were almost aggressive in their hopes to get back into the world that had given, and subsequently taken so much from them. Not much conversation was made of their recent pasts, their previous work place or the manner in which they were 'restructured out of the company', but all were eager to land back on their feet.
Though these out of work bankers were the highlight of the evening, it was also a display that the headhunting industry has been under a considerable strain with the bad weather economy. Hudson recently closed their Tokyo office after some recent difficulties, and we can expect a few more to follow. Hiring has slowed dramatically, candidates with secure, high level jobs are becoming risk averse, and out of work candidates are overflowing.
Some familiar faces could be seen there, Andrew Shuttleworth and Steve Nagata from the tech world, and most of the major headhunting firms were represented. Even some poken were seen in exchange of businesscards.
Attended by: Dominic

Tokyo 2.0 (April 13) - A Web 2.0 confrence for the tech entrepreneurs, it is oranized by one of the most well known faces in the tech world, Andrew Shuttleworth. With a 160 people, the presentations focused around eco-web, and how to use the webs ability to organize and deliver information to make daily life more efficient. Some highlights included takutomo.com, a website where people whove missed their last train can meet up with others headed in the same direction and share a cab, and mokugift.com a website where you can give a gift to a friend by planting a tree in their name. Overall there was that unique buzz about the room as everyone chatted about their projects and passions, as business cards and pokens were exchanged. If you are at all interested in the web or tech industries, this event is a must-go.
Attended by: Dominic and Shack
Photo by: Jim  

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Welcome!

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Welcome to The Waseda Business Association v0.2! This is a new test website built on Movable Type, a content management system by the awesome guys at Six Apart (bias alert: I intern for them). It’s got all sorts of nifty features, like commenting with your facebook account, and getting your own profile on the site, so please try them all out and let us know what you think.